Williams Roofing & Restoration
How Marcus Williams transformed their business with AI-powered automation
1The Challenge
Williams Roofing was losing 60% of their leads due to slow follow-up times. With a small team handling estimates across Buckhead and Sandy Springs, Marcus couldn't respond to inquiries fast enough. Competitors were winning jobs simply by calling back first.
2Our Solution
We implemented an AI-powered lead capture and automated follow-up system that responds to every inquiry within 2 minutes, 24/7. The system qualifies leads, schedules estimates, and sends personalized follow-ups until the job is won or lost.
3The Results
"Tuesday AI transformed how we handle leads. The automated follow-up system helped us close 40% more roofing jobs in Buckhead and Sandy Springs. Best investment we've made."

The Full Story
Marcus Williams started Williams Roofing & Restoration 12 years ago with a pickup truck and a ladder. Today, his company is one of Buckhead's most trusted roofing contractors. But growth brought challenges—specifically, keeping up with the volume of leads coming in from storm damage, aging roofs, and referrals.
The problem wasn't getting leads; it was responding fast enough. Marcus and his team were often on rooftops when calls came in. By the time they called back—sometimes 4-6 hours later—the homeowner had already scheduled with a competitor.
"We were leaving money on the table every single day," Marcus recalls. "I knew we were the best roofers in Buckhead, but that doesn't matter if you can't get to the customer first."
Tuesday AI implemented a comprehensive lead response system. Now, when a lead comes in through the website, Google, or phone, the AI immediately engages. It answers questions, qualifies the lead, and schedules an estimate—all while Marcus is focused on his current job.
The results were immediate. Within the first month, Williams Roofing saw a 25% increase in scheduled estimates. By month three, closed jobs were up 40%. The AI system now handles over 200 inquiries per month, converting what would have been missed opportunities into paying customers.
"The AI sounds just like us," Marcus notes. "Customers don't realize they're talking to an automated system. It's professional, knowledgeable, and never misses a call. That's been the game-changer."
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